One strategist. Full-agency delivery.
ABOUT
ME.
With 10+ years of experience, I’ve worked with global brands like Le Cordon Bleu Brasil and Uber — leading customer acquisition, engagement, and retention campaigns across Latin America.
I hold a Bachelor’s in Business Administration (PUC-SP), a Postgraduate degree in Digital Communication & Social Media, and an MBA in Strategic Marketing Management.
What sets my work apart: you get senior-level strategy and hands-on execution — no middlemen, no handoffs, no junior replacements. Just one specialist fully dedicated to your project.
I create data-driven strategies that deliver measurable growth and real impact.
10+ Years of Experience · 200+ Campaigns Managed · $100K Avg. Annual Budget Managed
HOW I CAN DRIVE RESULTS FOR YOUR BUSINESS?
Strategy idea. In general, this is the standard deliverable used by most large companies, depending on the briefing.
- Social Media Posts – 2 to 6 per month.
- Video posts (Reels, up to 1 min) – 2 to 3 per month.
- Newsletter creation – 1 per month (a summary of all our content)
- Email Marketing + Rich Content (E-book) – 1 per quarter
- Paid Media | Lead Generation – Campaigns on Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads
- A/B Testing & Landing Page Creation – Developing new landing pages using SEO strategies to optimize conversions
Attract
- Blog posts
- Social Media
- SEO
Convert
- Forms
- EMM
- Call to Action
Sale
- CRM
- Paid Media
Retain
- Testimonials
- Surveys
- Monitoring
Inbound
Marketing
Every strategy I build follows a proven 4-stage framework — fully customized around your persona, objectives, and funnel stage. You deal directly with the person building and executing your strategy.
This is an initial example of an Inbound Marketing strategy, where I would work through the following stage.
Attraction (first stage)
Convert (second stage)
Sale (third stage)
Retain (fourth stage)
Keep in mind that your project is unique, and the strategy is tailored based on a combination of your persona, objectives, and funnel stage.
It can be adjusted at any time, but ideally, changes are made after 3 months of testing to ensure meaningful results.
Inbound Marketing
Example
Examples of videos i created
CLICK TO PLAY
Some examples of artwork I created
Paid Media
Library of ads by me
Over 13 years managing campaigns across Meta, Google, LinkedIn, TikTok, and YouTube. I’ve built and managed 200+ campaigns with an average annual budget of $100K — consistently reducing cost per lead and improving conversion rates.
Facebook/Instagram
Landing pages by me
WordPress
Squarespace
WordPress
Hubspot Marketing
WordPress
E-mail Marketing
I build email marketing systems that educate, nurture, and convert — from newsletter planning and audience segmentation to full automation workflows built around your customer’s behavior.
Definitions ➝
Definition of Email Marketing: segmentation by audience, separating subjects, database, or specific actions.
CTA: the emails always include a Call To Action, the objective of which may be registration or sign-up for some rich material, or a raised hand, such as a purchase or interest in a quote, in which case the lead is marked as an opportunity in the CRM.
Newsletter ➝
Last posts
News
Events
Last Articles
E-mail Marketing ➝
Promotions
New Services
Your Services
Specific emails according to the campaign
E-mail Workflows
Email automations with the development of custom workflows optimized for conversion. Systems built on logic that respond to user behavior or predefined rules, including scheduled sends and advanced list segmentation.
Setup
- General website, social media settings and integrations: 2 days
-
Creation of arts:
3 days -
Once approved,
1 day for start
The addition of more activities, such as inbound marketing and social media content creation, may affect the delivery timelines of the campaigns.
ONBOARDING: Organization, briefing, configurations, integrations, tracking, creation of arts, scheduling of ads.
Approval
Start
Optimization
Quarterly Success Analysis
Social Media
Not being on social media currently means missing out on valuable opportunities to generate recognition and build credibility. It’s missing opportunities to be shared, tagged, commented on, and liked.
Monthly Planning (sent every 20th of the month). Customization by seasonal theme.
Creation of:
Publishing Schedule
Art (2/6 formats per month)
1/2 Reels per month
Engagement Tracking
Accounts i've managed
@Incumental
2024-2025
@SpenglerIndustries
2024-2025
@Voiceoftheoceans
2023-2024
@Iamitsolucoes
2022-2024
@lecordonbleubrasil
2018-2024
@uber_br
2018-2024